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Minute Maid Bring the Flavor

This project was a true learning experience from start to…. well, it’s actually just getting started. The challenge, how does the brand become relevant to Hispanic American families when we have never spoken directly to them before? After immersing in consumer and culture research, the answer was: not easily. It will take time take to earn trust and build credibility. The good news, Minute Maid can play a role in the lives of Latinx families as seen in this launch film “Welcome to the Family”, because whatever brings you together, Minute Maid will bring the flavor. The full integrated campaign was put on hold due to the Covid-19 Pandemic, but much more to come soon in 2021.