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Coca-Cola Super Bowl mini Marvel Can

The most celebrated part of the Coca-Cola mini Marvel Super Bowl campaign wasn’t the :60 battle between the Hulk and Ant-Man (which was pretty epic), it was the hunt for the limited edition mini Marvel can that sparked the conversation. The most challenging part of this project was getting the cans made but the Coca-Cola packaging design team and bottling system stepped up to help get it done. The hunt kicked off game day with our social media hinting there were hidden clues throughout the commercial, ultimately leading to secret online destinations to claim your mini can. The mini cans were also made available through a partnership with Postmates in key markets - demand was so high that the volume of ordering crashed the Postmates app for several minutes.