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Diet Coke [unlabeled]

One of the most challenging projects I’ve led in my career, but perhaps one of the most rewarding and eye-opening. It started off as a campaign and ended as a conversation. When Diet Coke removed its labels, it started a conversation with the launch of [unlabeled], a platform exploring the nuances of labels and what they mean to different people. Some labels are empowering and earned, fought for, embraced, while others are unwarranted and imposed, rejected, and loaded with stigma and negative stereotypes. I love leading this type of work, not only because it’s a pure expression and celebration of the Diet Coke brand’s core belief to live life boldly and authentically, but it also supports The Coca-Cola Company’s legacy of celebrating diversity and inclusion. Even more rewarding was this platform was brought to life through the stories of The Coca-Cola Company employees and partner organizations..