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Coca-Cola Super Bowl: It's Beautiful Case Study

If you asked me what work am I most proud of, I would say “the social and digital work for the Super Bowl campaign It’s Beautiful.” And you’ll see why when you watch the below case study. “It’s Beautiful” aired in the Super Bowl to celebrate all Americans, representing diverse ethnicities, religions, races and families because America is beautiful and Coca-Cola is for everyone. Despite the powerful message of optimism and inclusion, “It’s Beautiful” sparked a social and cultural conversation that became the most talked about campaign in Coca-Cola history.