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Coca-Cola Super Bowl: Polar Bowl Case Study

I’ll always remember when our agency partner pitched the Super Bowl XLVI idea. There were no fancy decks, presentations or theater, just one simple question “would you want to watch the bears watch the game”. I was sold. A digital-first integrated campaign that had the Coca-Cola Polar Bears reacting to the Super Bowl in real time. The Polar Bowl achieved innovation and storytelling success winning five Cannes Lion Awards.