this is
Simply Beverages

What could possibly be the challenge with the Simply brand creative? We’ve had the same look and feel, tone, voiceover spokesman and agency since we launched over 20 years ago, and the brand has grown into and maintained its leadership position. If it ain’t broke don’t fix it. That is unless you want to become a master brand. While there are some creative examples below to check out, you won’t see all the blood, sweat and Post-it notes stuck to boards used to craft a new communications brand architecture to not only guide our current portfolio messaging but could support and guide the future innovation pipeline.